1. Less is the new more.
2. Nobody cares about your brand except you and your employees.
3. You need to listen to what your customers are saying about your product/brand online.
4. Stop thinking products and start thinking relationships
5. Products have to market themselves by forging relationships with consumers.
6. We live in a reputation economy so you had better listen to what your customers are saying about you
7. Price is not the only currency today
8. Consumers have more power than you and they are laughing at your advertising.
9. Social media is not a golden bridge to meeting your business objectives.
10. Think-Implement-Measure-Optomize everything you do online