1. Less is the new more for the new era of consumers.
2. Social media is only part of a well executed integrated marketing plan.
3. You need to listen to what your customers are saying about your product/brand online.
4. Stop thinking products and start thinking relationships.
5. Products have to market themselves by forging relationships with consumers.
6. We live in a reputation economy so you had better listen to what your customers are saying about you
7. Price is not the only currency today.
8. Consumers have more power than you and they are using it in new ways.
9. Social media is not a golden bridge to meeting your business objectives.
10. Think-Implement-Measure-Optomize everything you do online