Do you need help with your online strategy and marketing initiatives? Look at these statements, if more than 4 apply, then you are missing a valuable opportunity to maximize your marketing dollars online.
1. You don't have a strategic Internet marketing plan or your Internet marketing plan is still in development.
2. You want to separate the hype from reality when it comes to social media marketing and strategy.
3. When we try and implement changes to our website, we wind up with a timeline that is unrealistic.
3. Our competitors are jumping ahead of us in online marketing.
4. We have never conducted a SWOT analysis of our competitors websites.
5. I want to look at a social media marketing but I'm not sure where to start.
6. We pay a lot of money for search engine marketing, but all we have to show for it is quantitative data with no real ROI attached.
7. We have a lot of visitors to our website, but our conversion rate is declining or is flat.
8. My IT people are frustrated because they don't understand marketing and I don't understand things like technical and functional requirement needs.
9. I really don't know what the ROI is for our website right now or how to improve it.
10. I don't know what our customers are saying about us online.
Right now there is a good chance that your competitors are investing in improving their online marketing efforts. Since the Internet continues to evolve, companies that don't make changes now are going to be left behind and miss a valuable opportunity to get closer to their customers.