Case Studies: We have been able to provide companies with solutions that work and are realistically implementable within their organizations. Here are some case studies of solutions that we have provided.
Challenge & Opportunity:
A medical technology company had rising product training costs for new customers and wanted to investigate the possibility of moving the training online via an eLearning system.
A medical technology company had rising product training costs for new customers and wanted to investigate the possibility of moving the training online via an eLearning system.
Strategy, Implementation & Measurement
We first looked at the Internet penetration of the companies client base along with how many current customers had access to broadband connections. After we determined that a large percentage of customers had access to the Web, we developed a series of online educational modules that were broken down into chapters and had interaction with quizzes and the product. The module was developed in FLASH and did not require any lengthy downloads and was integrated with the product branding. In the first three month of implementation over 5,000 customers and prospects had used the online learning module and additionally it was integrated to the knowledge management system to train product trainers and sales people. Overall training costs on the product declined 25%. The eLearning module won a "Webby" award as well.
We first looked at the Internet penetration of the companies client base along with how many current customers had access to broadband connections. After we determined that a large percentage of customers had access to the Web, we developed a series of online educational modules that were broken down into chapters and had interaction with quizzes and the product. The module was developed in FLASH and did not require any lengthy downloads and was integrated with the product branding. In the first three month of implementation over 5,000 customers and prospects had used the online learning module and additionally it was integrated to the knowledge management system to train product trainers and sales people. Overall training costs on the product declined 25%. The eLearning module won a "Webby" award as well.
Challenge & Opportunity:
Consumer products company with a limited audience wanted to develop more leads via an online advertising campaign. How do they launch a program and ensure a positive ROI?
Consumer products company with a limited audience wanted to develop more leads via an online advertising campaign. How do they launch a program and ensure a positive ROI?
Strategy, Implementation & Measurement
Online Strategic Solutions recommended that the client implement a "pay for performance" online ad campaign. In this case the client only paid for each lead. The companies lead form was integrated with the third party portal and an IT measurement tag that measured the customer from prospect to lead to sale. In 2 months the company had generated over 2,000 leads and subsequent analysis showed an ROI of over 5:1.
Online Strategic Solutions recommended that the client implement a "pay for performance" online ad campaign. In this case the client only paid for each lead. The companies lead form was integrated with the third party portal and an IT measurement tag that measured the customer from prospect to lead to sale. In 2 months the company had generated over 2,000 leads and subsequent analysis showed an ROI of over 5:1.
Challenge & Opportunity:
Consumer products company homepage has a bounce rate of over 80% and time on site per customer was declining. Subsequent analysis of Web logs indicated that customers time on site was declining as were average page views per customer.
Consumer products company homepage has a bounce rate of over 80% and time on site per customer was declining. Subsequent analysis of Web logs indicated that customers time on site was declining as were average page views per customer.
Strategy, Implementation & Measurement
Online Strategic Solutions reviewed the clients marketing plan and learned that each customer segment had different informational needs. We recommended that the homepage be simplified and with targeted messaging for each segment along with an intuitive navigation structure that addressed customer barriers. Each segment of the target audience was taken through the website on different paths based on their needs and questions. Result? Bounce rate for the home page declined over 45% and leads increased 15%.
Online Strategic Solutions reviewed the clients marketing plan and learned that each customer segment had different informational needs. We recommended that the homepage be simplified and with targeted messaging for each segment along with an intuitive navigation structure that addressed customer barriers. Each segment of the target audience was taken through the website on different paths based on their needs and questions. Result? Bounce rate for the home page declined over 45% and leads increased 15%.